5 Things to Avoid in SEO and Online Marketing

marketing mistakesFor small businesses in Utah, internet marketing can be a real minefield. There are no official dos and don’ts of online marketing. Similarly, there are no predefined strategies that will work wonders for businesses of all sizes and industries.

In the end, it is entirely up to you and your SEO team (or experts) to figure out what will work for you and what wouldn’t. However, there are some mistakes that every business needs to avoid, when engaging in online and SEO marketing. Here’s a look at 5 of the most popular mistakes people make in internet marketing (stay as far away from making them as possible!):

Having No Content Strategy Whatsoever
Before Google’s Panda algorithm updated last year, it was very common to come across a small, one-page micro-website on the first page of search engine results. This was due to the relative strength of the inbound link profile on these websites, rather than their quality. With Google upgrade, things have changes. Now the search engine promotes responsive and mobile-friendly websites with strong and quality content. Unless your web content quality is up to the mark, your business is unlikely to appear anywhere on the first page of the search results.

No Offsite Content Strategy Either
Strategic SEO link building campaigns works wonders in making your business an online success. This is because inbound links provide the heavy-weight factor for Google’s algorithm, highly-authoritative websites bring web traffic and more links can create more paths for potential customers and clients to find your website. Hire the best SEO services in Utah to get the full benefit of online marketing by an effective offsite content strategy.

Not Devoting Enough Time
Online marketing is a lot like a busy day at the Stock Market. If you are vigilant and view your investments time-to-time, you are likely to reap full benefits and maximize your ROI. Similarly, the volatile nature of all organic search rankings require that you continually monitor your website, update all content, introduce enough keywords and keep your website responsive with respect to all changes in technologies and new marketing innovations.

Failing to Prepare a Budget
There are several low-budget SEO firms that promise small businesses the highest SEO ranking at the lowest of costs. If something seems too good to be true, then it usually is. While some firms do deliver exceptional results, most of them provide web content in poor English with insufficient keywords. As a smart businessman, you should start with preparing an advertising budget and consider low-cost activities (such as guest blogging and social media marketing), before opting for a well-reputed SEO firm for the job.

Improper Workload Distribution
Online marketing is too vast and complicated for a single person to manage. To do it right, you need a team of experts and professionals for the job. Hiring in-house technicians and professionals is expensive. Instead, you can outsource your marketing department to a team of experts.

To learn more about the dos and don’ts of SEO marketing from a team of highly professional online marketing experts, please feel free to give us a call!