The Perks of Having a Responsive Website

responsive web designWith the rapid changes in technology and resulting globalization, more and more businesses are going mobile. The days of physical business outlets are diminishing. Anyone with a laptop, a tablet and a mobile phone can now start a business without the need to rent premises.

Small businesses in Utah are also taking it to the next level. However, the competition is getting tougher by the minute. Almost all of your customers have a mobile phone and prefer online shopping over brick-and-mortar sales.

To keep abreast with the latest technological changes and obtain a competitive edge, your business needs a responsive website. Responsive web designing involves creating a sit or a system that varies according to the size of the viewer’s screen.

Having a responsive website means that your business is easily accessible by viewers, whether they’re using a desktop computer, laptop, palmtop, tablet or even a mobile device. This gives you a number of benefits over your non-responsive competitors, some of which are listed below:

Wider Outreach

Responsive website prevents your data traffic from reverting to another website, especially when they access your web content from their smart phone. This mobile-friendly feature helps you reach out to and connect with a wider audience base and substantially improve your web traffic. With the rising sale of tablets and smart phones, responsive website is even more important now.

More Sales

Responsiveness improves the website experience enjoyed by your users. The use of Style Sheets (CSS) prevents your traffic from redirecting. A consistent look is maintained throughout your website. This will have a positive impact on your conversion rate as easy navigation will help website viewers search up what they are looking for. This eventually leads to more sales for your business.

Easy Consolidation

Web design in Utah is focused on providing a single responsive website for businesses that helps business owners track user journeys and funnels and conversion paths. Google Analytics and other site analytic tools can handle multiple devices and provide responsive reporting. Your online tracking and analytics will be condensed in to a consolidated report, which will enable easy monitoring of all web traffic.

Increase Visibility

Responsive web design allows you to easily manage your website with a set of hypertext links. This reduces your average time spent on website maintenance. This allows you to spend more time on developing Search Engine Optimization (SEO) strategies and establish a global online presence. Furthermore, the Google search engine algorithm has recently been upgraded to improve the ranking of responsive websites on its search results. This means that the more responsive your website is, the higher Google Search ranking your business can enjoy.

Offline Browsing

Responsive website design allows you to deliver quality content to audiences all around the globe. You can also benefit from the offline browsing capabilities offered by HTML 5, if you have a responsive web design. All important communications can easily be made, without the use of internet.

To learn more about the benefits of having a responsive website, contact the best web design services in Utah today! ThatWorks! Design 801-742-1398

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